how we do it
Many business owners aren’t sure what “marketing” they need. If that sounds like you, our marketing masterclass workshop is the place to start. Below is a snapshot of what we do everyday, and we can’t get enough of.
Training & Workshops
We have an upcoming series of marketing workshops with a focus on up-skilling small business owners in the Gold Coast and surrounding areas. Register your interest here.
In the meantime, we continue to offer bespoke training that will teach you the essential skills to do your own marketing in the most effective way. Some of the topics we’ve covered in these sessions have included:
~ how to better understand your target customers;
~ creating strategic business objectives;
~ streamlining project planning;
~ how to build and automate emails in MailChimp;
~ how to use Google Analytics.
We design slick, mobile-responsive websites in Squarespace for everything from Silicon Valley board members to Australian family-run retail businesses.
Whether it’s a single page website or a complex e-commerce store UX (user-experience) is always front and centre. This means your users can always easily find what they need, resulting in more website conversions. We can also facilitate user-testing on the Gold Coast and help you to understand how to improve your existing website or simply help you with making a few quick updates.
Importantly, all our websites are built so that you can easily update them yourselves without having to fork out for a developer every time you need to tweak a sentence on the homepage.
The e-commerce industry in Australia is tipped to grow by 15% in 2019, so make sure you don’t get left behind!
We have specialised in e-commerce for a decade with extensive experience working in marketing for e-commerce giants such as ASOS and boohoo.com. We understand how an online company ticks and that your marketing has the unique challenge of considering customer retention, increasing order frequency and basket value whilst also straddling the logistical limitations of your stock, fulfilment and and shipping capabilities.
We’re pro at planning commercially-minded marketing campaigns and promotional marketing strategies that creatively answer all the challenges of being an e-commerce start-up.
We can implement your entire marketing strategy and campaign or help you to understand how to do it yourself. Having worked on global PR and marketing strategies for some of the world’s biggest brands we know how to craft a campaign that cuts through and is relevant to your audience.
We work closely with you to identify and agree strategic business objectives then use our skills to craft the ultimate user-focused marketing strategy. We can carry out:
~ PR outreach;
~ Influencer marketing;
~ Social media marketing;
~ Paid advertising;
~ Email marketing and automation.
Or just something small. We’ve done it before.
It is essential that you talk to your audience using language that resonates. Never underestimate the value that you will gain from working with a copywriting pro. Our experience includes copywriting for brands including ASOS, boohoo and Cancer Research UK, in addition to a host of smaller start-ups and other SMEs.
We can help you craft a tone of voice for your brand that allows you to effectively communicate your story to your clients and persuade them to take action. We can teach you how to write to sell. We can also help with just about anything that involves writing words, including:
~ Brand tone of voice development
~ Press releases
~ Product copy for e-commerce stores
~ Proof-reading and sub-editing
~ Blog posts or content creation
~ Email newsletters